1) The biggest surprise in the reading, or rather most interesting bit, is that technological innovations dont always make for the best businesses and rather innovative business models are what makes for the most succesful businesses. Innovative companies like Amazon, Netflix, and Chipotle have taken serious advantage of innovating their respective markets and achieved great success.
2) Nothing in this reading was particularly confusing
3) Something i would ask the author is what his strategy for innovating is? How he goes about drawing inspiration in every day life to find and create new innovations?
4) I don't disagree with anything the author said this week. I thought all his points were solid and informative.
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